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HispanicTrending: Developing Latino Leaders To Deliver Growth
View access options below. You previously purchased this article through ReadCube. Institutional Login. Log in to Wiley Online Library. Purchase Instant Access. View Preview. Learn more Check out. Citing Literature.
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Related Information. The rest come from academia, entrepreneurial or non-for-profit areas. Latinas must ask for the roles that will allow them to show their capabilities in managing core business functions and driving strategy. With Hispanics driving population and economic consumption growth, relating to this segment is critical, but this realization is not enough.
You can follow her on Twitter LRosari ].
Latinization and the Latino Leader: How to Value, Develop, and Advance Latino Professionals
Separately, a small uproar was brewing in the Latino media. Many were aghast and concerned that the ubiquitous popularity of this actress was perpetrating stereotypes of Latina women. She is comical, a cancer survivor and a clever businesswoman.
But I started thinking, what it would take to have a Latina woman as the CEO of a Fortune company and to be in the front cover recognized as such. Yet, this is progress. The WSJ article then highlighted ten women an incomplete list of course who are likely to land a role of CEO in the coming years. These women represent the pipeline of the future. Are they known? For example, kindergarten, first, sixth, eighth and high school graduations are highly celebrated throughout Latin American and are a big deal for families in the U.
Children, regardless of socio-economic status, are encouraged to attend college. Many do, even if that means taking a non-traditional path towards completing an education: e.
- Success 4 Your Child.
- Latino USA Records, 1986-2010;
- Educating Scientists and Engineers: Grade School to Grad School?
Others simply follow the pattern of middle class America, going to college right after high school supported by a combination of parent and grant resources. It does not matter how they define success. They are ambitious, hard-working, collaborative and energetic in moving through the career ladder.
The result of their hard work allowed me to have access to a good college education. They encouraged me to go as far and high as I could, regardless of expense. I am proud of the education that provided me the path to be part of the most admired company in the world, in my opinion, Coca-Cola. For most of us, we live in a 24x7 lifestyle since the wonders of technology make us always available. I do not want to out-date myself but I almost miss the days where people left voice mails and you had time to wait for a fax.
We have a long-term investment view so we consider many options. The challenge is a matter of prioritizing among the many opportunities in more than countries around the world. Most of our investments used to be centered on bottling partners and new brands. Today we have to look at technologies which impact operations, marketing, and efficient logistics that take us to new areas such as irrigation systems and recently-discovered ingredients.
Keeping pace with the rate of change is the biggest challenge. This on-going process is increasingly challenging. And I have been lucky to work for people who understand and share those values. One time I decided not to move miles away when my father was ill and it was understood. My family will always be there for me so I should be there for them, my boss told me. I coach my team with these values. Second, ask for the next level.
Latina Leaders: An Untapped Business Asset
And third, do not be afraid of a challenge, trust your capabilities. The above applies to all. For Latinas it is particularly important to make a conscious decision to have a support system that allows them to balance their family and work values. I have been in the Bay area for several years and I have never seen anything so big and innovative.
The subscription base, cloud computing model is an integrated and transformative new way of doing business and we are leaders in the space. I enjoy taking the necessary risks that would allow me to help my team and business move forward. Technology today is so advanced that it can truly transform the core of business. Whether a corporation wants to expand globally, grow market share, or get more efficiencies…all functions in business are powered by technology. It is exciting to be part of it all.
My family always encouraged me to aim high and supported me throughout my career.
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Today I bring those family values as a coach, treating the team as members of an extended family who work together, support each other and have a strong work ethic. Especially for Latinas, never let any type of stereotypes define who you are. Be very confident about your aspirations and never doubt your capabilities. Many young girls do not want, or think do not want, to pursue careers in technology and science for a variety of reasons.
I have a daughter in college whom I tried to convince to pursue high tech and she might be going other ways. We have to start early. At Salesforce. Once they are introduced, they feel it is cool and even attainable. She held positions in marketing, operations and technology for United Airlines and Continental Airlines. She sits on the boards of Darden Restaurants and Publix Supermarkets.
It was and continues to be a tough industry to get in as a Hispanic, as a women and to be recognized by peers in the industry for outstanding performance results is satisfying.
Related Latinization and the Latino Leader: How to Value, Develop, and Advance Latino Professionals
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